Content

> Establishing TestGorilla as an authority on all things HR and hiring

I've been leading TestGorilla's top-funnel content strategy for 2 years. I developed and maintain brand voice, research and write long-form reports and blogs, and have ghotwritten content for exects that's been published on platforms like EU startups and World Economic Forum. Check out some of my work using the links below.
                    

> The State of Skills-Based Hiring 2025 > The State of Skills-Based Hiring 2024 > What does it mean to hire for skills in the AI era? > AI-generated resumes – the good, the bad, and the ugly > Interview with Kirsty Birch: Why you should have a well-being KPI > "Looking after the people who bring in the people" – in conversation with Katrina Collier > "The Skills-Based Hiring Hub" > My author page @ TestGorilla

Newsletters

> Building and engaging a community of loyal readers

I started two newsletters from scratch for TestGorilla – "Cut the BS" (now at 20k subs on LinkedIn) and "The Banana Split" (now at 25k subs on email).


              
                    

> Read The Banana Split > Read Cut the BS

Ads

> Planning and launching brand campaigns that captivate

I also write on ads and lead on bringing digital campaigns from idea to execution. Here are a few highlights:

Case study campaign


  
  
  


Who would you hire?


  
  
  


Don't leave hiring to... 


  
  
  


Resumes are great


  
  
  


Stop guessing


  
  
  


Villainizing resumes (again)