Content

> Establishing TestGorilla as an authority on all things HR and hiring

I've been leading TestGorilla's thought leadership strategy for 2 years. I research and write long-form reports and blogs, and I have ghotwritten content for platforms like EU startups and World Economic Forum. Check out some of my work using the links below.
                    

> The State of Skills-Based Hiring 2025 > The State of Skills-Based Hiring 2024 > What does it mean to hire for skills in the AI era? > AI-generated resumes – the good, the bad, and the ugly > Interview with Kirsty Birch: Why you should have a well-being KPI > "Looking after the people who bring in the people" – in conversation with Katrina Collier > "The Skills-Based Hiring Hub" > My author page @ TestGorilla

Newsletters

> Building and engaging a community of loyal readers

I started two newsletters from scratch for TestGorilla – "Cut the BS" (now at 20k subs on LinkedIn) and "The Banana Split" (now at 25k subs on email).


              
                    

> Read The Banana Split > Read Cut the BS

Brand awareness

> Planning and launching brand campaigns that captivate

I also lead brand awareness campaigns. Here are a few highlights:
                  
                    

> Link > Link